Thursday, 6 January 2011

Draft Article

This is the draft version of my article. I still need to get feedback on it from my teacher to see what i need to improve.

Electricity are the most exciting and upcoming drum and bass artists of the last 5 years. You may have heard their unique sound on the radio or in a club and wondered what they’re about – but who is behind the infectious beats of Electricity? Elektricity is made up of two DJs who go by the names of Sam Middleton and Will Farrell. Middleton and Farrell originally came from a council estate in Birmingham, but since then the pair have risen to be one of the most talked about drum and bass artists in music. They’ve produced two hit albums, which were both hugely successful. Their hit single ‘Running’ reached the top 10 in 5 different countries. Working with the likes of Jay Z, Rihanna and Chase and Status, they are quickly becoming more successful then they ever imagined. Catching up with the lads in the studio, Will grins as he tells me that he and Sam are still overwhelmed by their massive success.
 Two Manchester University students turned international drum and bass stars; Elektricity has had a speedy rise to success. Just 5 years ago they were practicing in Sams basement, now they’re making music for the millions.
 ‘It’s crazy really. We never thought we would have this level of success. From my basement to some of the biggest clubs in the world, now we’re lucky enough to produce albums and influence people with our music. Sometimes when we’re on stage, I just turn to Will and I’m like, are we really here? Sounds cheesy but we really are living our dream.’
Despite not breaking into the world of drum and bass until their early twenties, the pair have achieved things that many artists would dream of in half the time. When I asked the boys what its like to have millions of people listening to their music, Sam replied ‘It’s wicked! We can’t get over how lucky we’ve been really. We dropped out of university to do what we’re doing, and at the time it was a big, big risk. We got a hell of a lot of grief, people thinking we were crazy for believing we would ever make it.  Ben chipping in, ‘I guessed we proved them wrong though. The fact that people like our music and go and buy it is unbelievable. I have to say dropping out of university to follow our dream was definitely the best thing we’ve ever done!’
After a massive year of success with their smash hit album ‘2x2=4’ which included successes like the number one single ‘Running’, along with  ‘Hide and Seek’ and other hits, Elektricity have secured their spot in the top 10 of the Worlds Best DJ poll. 
Although Elektricity are highly established in the world of music, I still wanted to know who their inspirations were. ‘Pendulum are a massive influence for us. They came from the same underground scene, and to be compared to an artist as big as pendulum is such a compliment to us. Also Skream and Benga are a massive inspiration. We’d love to work with some different artists like rihana or drake. Yeah, that would be insane’. 
With their new album coming up and set to be released before summer, elektricity assures us they has some surprises lined up for us. Revealing Magnetic Man as their surprise guest at Creamfields festival at the end of August, who will they collaborate with next?
"We’re working on some new tracks right now but we don’t want to give anything away. We can assure you though that the collabrations we’ve got lined up for you guys are going to be massive. We’re working with some amazing people, and some you probably wouldn’t expect. Don’t worry though, it’s not gonna be some classical singer or something! You’re in for a treat definitley, we just can’t wait for all you lot to hear these tunes we’ve been working on.’

















No comments:

Post a Comment