Q2 How does your media product represent particular social groups?

My magazines target audience is sixteen to twenty two year olds and i think that the pages i have created appeal to this target audience. The target audience i have tried to address are people who are interested in new and upcoming genres of music such as electro and techno, that have been around for some time but has only become more mainstream in the last couple of years. More and more mainstream pop artists in the charts are now producing music which is electro inspired, which means there is now a gap in the market for a music magazine like mine.

 I wanted to create this magazine so people who like this genre of music can find out more about it, as I feel there isn't any other magazine like this at the moment. Although i wanted to keep the focus on electro/techno, i wanted to include a range of genres so my target audience will be wider and include more social groups. I have aimed my magazine at an age range of sixteen to twenty two year olds but i think people of ages either side of this age bracket will still be interested in my magazine because people are becoming more interested in this type of music younger and older now, as it's not typical rock music which is seen in magazines like NME and KERRANG, it's a developing genre so you will get a wider range of people listening to it.

The artist that is featured in my magazine 'Elektricity' is made up of two DJ's. The inspiration behind it is Chase & Status who are an artist who have been around for years but have just recently become more mainstream and as a result more people are listening to drum and bass. The artsit 'Elektricity' are in their early twenties which is an ideal age for my target audience as they are an age which the younger end of my target audience look up to and appeal to the older end of my target audience as they are the same age. I haven't picked one specific social group as I want all different kinds of people to be interested in my magazine. However, i have mainly focused my magazine on one genre and included more than other genres so by doing this i have made my target audience wider and appealing to more people.